All customers are not the same and any effective business strategy requires segmenting customers. The challenge is understanding the differences in segmentation strategies and choosing correctly to improve the impact of a bank's bottom line.
Gary Parilis and Larry Baily explore the various types of market segmentation available and provide guidelines for which option is best for a given situation or need.
In this webinar, you will learn:
- Why simplistic, traditional segmentation leads to average results
- How focusing on the right kinds of segments ultimately optimizes customer experience