Webinar! Research Techniques: Market Segmentation

Rather than a "one-size-fits-all" marketing and product management approach, segmentation divides consumers into different subgroups, allowing for more effective targeting and positioning.

In practice, many segmentation studies fail to have a positive impact on corporate strategy. This presentation will be an introduction to market segmentation and how to employ the technique to render successful outcomes.

Topics addressed include:

• What is segmentation?
• Why conduct a segmentation?
• Segmentation criteria
• Different segmentation approaches

Visit CASRO to register!