Download the full report using the link above. 

Summary
With balance sheet pressures subsiding and attractive returns difficult to find in their own local regions, European providers have increased risk appetite allocations and began competing again for Asian corporate business.

HSBC Leads Across Asia; Local Banks Crack Top Ranks in Country Markets
HSBC consistently captures a disproportionate share of core and “strategic” relationships with large Asian companies, which makes these client relationships more durable and provides prized opportunities for product cross-selling.

Thanks in part to this performance, HSBC has established relationships with 64% of large Asian companies, making it by far the region’s leader in those terms. Standard Chartered Bank is second with a market penetration of 54%, followed by Citi at 50%, ANZ Bank at 41% and Deutsche Bank at 29%. These banks are the 2014 Greenwich Share Leaders in Asian Corporate Banking. The 2014 Greenwich Quality Leader is HSBC.

Methodology

In 2013, Greenwich Associates conducted 549 interviews in large corporate banking, 616 in large corporate cash management and 107 in debt capital markets at companies throughout Asia. Participants were asked to name the banks they used for corporate banking, cash management and debt capital markets, and to rate these providers in a series of product and service quality categories.

Banks receiving the highest number of citations as service providers are named Greenwich Share Leaders. Banks receiving quality ratings that exceed those of competitors by a statistically significant margin are named Greenwich Quality Leaders.