UBS Wins Top Marks for Quality

J.P. Morgan narrowly edged out UBS and Credit Suisse for the top spot in the Asian retail structured products market last year, but the three firms remain closely matched in the competition for prized relationships with distributors across the region.

The results of Greenwich Associates most recent Asian Retail Structured Products Study show that 51% of retail structured products distributors in Asia name J.P. Morgan as an important provider of these products. Next, UBS and Credit Suisse are tied with market penetration scores of 47–48%, followed by Barclays at 36%. These firms are the 2012 Greenwich Share Leaders in Asian Retail Structured Products.

The make-up of the markets’ top tier remained unchanged from 2011–2012. “The position of these four firms is grounded in their strength in the major markets of Hong Kong and Singapore, but also because of their ability to penetrate other Asian markets,” says Greenwich Associates Andrew Awad.

UBS Wins Top Marks for Quality
Every year, Greenwich Associates interviews distributors of retail structured products in Asia and asks them to name the providers they use for these products and to rate providers’ overall quality of service and franchise strength. The 2012 Greenwich Quality Leader in Asian Retail Structured Products is UBS. Greenwich Quality Leaders are firms that receive outstanding feedback on their service from distributor clients and outperform competitors by a statistically significant margin.