The competitive dynamics of Asia’s corporate banking market are changing rapidly.
The list of Greenwich Associates 2017 Share Leaders in Asian Large Corporate Banking is topped by familiar names. HSBC leads with 54% market penetration, followed by Standard Chartered and Citi, which are tied for second at 43%. ANZ Bank and DBS Bank tie for fourth at 28%. The situation is much the same in Large Corporate Cash Management, where HSBC and Citi are statistically tied for first place with market penetration scores of 31%–32%, followed by Standard Chartered at 22%, Bank of China at 17%, and DBS and Deutsche Bank sharing the No. 5 spot with scores of 14%–15%.
These regional leaders represent only the tip of the iceberg when it comes to companies’ options for banking services. Asia is a highly heterogeneous group of markets, many of which support “national champions” whose businesses are growing in step with their domestic markets and becoming increasingly competitive on a domestic level.